Mallorie Carrington Courtesy of Eric Walton
Anyone who lives, works and plays in the world today is more than familiar with the controversy over women’s bodies in advertising and the beauty standard of that we see reflected around us on a daily basis. It can be easy to weave a web of body negativity, but Mallorie is single handedly changing our perceptions of ourselves with a measuring tape and beautiful clothing that fits, flatters and is custom ordered to match your exact proportions flawlessly. Recently her Measure Me Beautiful campaign took over NYC, spreading the message of love, acceptance and empowerment through the streets, and on September 5th, from 7-9 pm at 45 E. 35th Street, SmartGlamour will take to the NYC runway . Have you ever had dreams of being a model? Check out the Instagram page for more details on how you could make that wish come true at any size.
Tell us about what prompted the start of SmartGlamour.
I always wanted to start my own fashion line, instead of working for other designers or companies, and it took awhile for me to figure out how to make a living but also have the time, energy, and inspiration to do so. I went from having cocktail waitress jobs to corporate design jobs to finally starting to do freelance design work. Once I started freelance, I began thinking of what kind of line I wanted it to be – and through many conversations with friends and loved ones I realized that what really impassioned me most was the issue of body positivity – and the lack there of – among women. I decided that if I created clothing, not only just for all sizes, but that was also completely customizable, it would take away the negative feeling women get when trying something on that they think might be their “size” and never having it fit properly. Also – at it’s core, SmartGlamour also tries to educate women on the importance of knowing their measurements and their bodies – to help them down a road of body acceptance and then eventually, body love.
What is your creative process for your clothing?
SmartGlamour, as a clothing brand, is women forward before it is fashion forward. I am not trying to re-invent the wheel as far as design, but instead re-invent the way clothing and sizes are perceived and consumed. When I launched my spring line last February – I wanted to include the basics – the pieces that every woman needs in her wardrobe to build around. Staples like a wrap dress, a pencil, skirt, a wide leg pant – etc. And then I throw in some trendier pieces to keep it fun like a cropped swing top, a cowl back maxi dress, and a convertible dress. However – because every piece can be customized – everything can be changed to become more or less trendy, modern, conservative, or young etc. Just because something comes cropped – doesn’t mean you have to take it that way. Change it to make it what you want and need. There is no ego involved in my designs. As I added for summer, and am now adding for fall – I listened to what customers, family, and friends wanted to see. I post polls for followers to choose colors and prints and I try to add new pieces that people really want to see.
Courtesy of Eric Walton
The Smart Glamour Manifesto is incredibly inspiring, is that Gloria Steinem quote your favorite? If not, what is your favorite quote?
Thank you! I have a lot of favorite quotes, but she is definitely where a lot of them come from. Some of my other favorites are: “You are already the woman you want to be – you just have to let her out.” – Stacy London, “We do not need to change our bodies – we need to change the rules. You do not win by struggling to the top of a caste system, you win by refusing to be trapped within one at all.” – Naomi Wolf, and “We as women are trained to see ourselves as cheap imitations of fashion photographs, rather than seeing fashion photographs as cheap imitations of women.” – also Naomi Wolf
What is your go-to outfit?
I have finally reached the point where I can pretty much wear solely SmartGlamour pieces – but I think the outfit I put on the most is a Charlotte Circle Skirt and an Annalise Swing Tank. This will change as colder weather gets here but for now – they are easy, comfortable, and effortlessly stylish. I can dress them up or down by changing my shoes and jewelry.
How do you combat a bad body image mood/day?
My number 1 way to combat a bad body image or mood day is to simply get dressed. If I choose an outfit that I really love, that I love the way I look and feel in it – and maybe throw on my Sephora red lip stain – I instantly feel better about myself and ready to take on the day. It’s faking it til you make it.
Who are your role models and why?
I have so many role models. I am constantly inspired by women I see on the street that I don’t even know. I love the individuality and eccentricity that exists in NYC. But aside from famous role models like Gloria Steinem, Betsey Johnson, Stacy London, etc – my role models are my mother and my older sisters. We are definitely a family of women that is never short of opinions. It’s because of them that I grew up never being afraid of voicing my own.
Courtesy of Eric Walton
What is your morning routine?
My morning routine consists of checking SmartGlamour’s social media, my email, etc – walking my dogs, trying to spend time with my live-in boyfriend before one of us has to start work for the day – and then beginning my day, which is never the same twice – from freelance work, SmartGlamour sewing, meetings, errands, etc. I am always all over the place.
If you could let other twenty-somethings in on a secret what would it be?
You don’t have to wait to be happy. You are the only one in control of your life. If you don’t like where you are going, then change it.
What word defines being a twenty-something?
Aspirational. (At least when it comes to the twenty-somethings I know.)
What advice do you have for twenty-somethings who are interested in starting their own businesses? What do you wish you would have known?
My advice to twenty-somethings that are interested in starting their own business is:
1 – Love what you are doing, be passionate about your cause/company. If you aren’t – it will feel like work. If you are – it won’t.
2 – Be organized – you are the only one responsible if things go wrong – at least in the beginning – and you don’t have a boss to tell you what to do next or where to be at what time. Keep your calendar straight and your phone on hand.
3 – Set goals for yourself and make sure you achieve them. Always be pushing for the next thing.
Courtesy of Alex Valderana Photography and Theik Smith Photo