Today we are chatting with Alex Hernandez, Founder of UpFeedr, and the #BOBSSBABE movement. Alex is a tornado of activity, and opens right up to let us know that her biggest quirk is that she can’t go a full day without brainstorming at least a few business ideas. This woman is fearless, feisty, and fabulous – and who doesn’t want to be that?
Give us the rundown on the idea of #BOSSBABE’s.
#BOSSBABE INC. was a brand that I had being playing with and putting off. I felt like I had to get all this other unwanted stuff done before I got to do something I really enjoyed. I started it up out of nowhere one morning when one of my best friends sent me a nasty email after I had asked her for some help on a project. I just started talking shit on this new Instagram and felt a wave of other female entrepreneurs who feel the pain.
These are our futures you know? We are women. We are extremely sensitive and building a business, like a legit, legacy business takes everything.
I was struggling with my business because I was so obsessed with my image and worrying about who was going to like me. I would constantly play down my true look (specifically hair) just to seem more “professional”. My true style plays between ghetto fab chola to baby spice 90s to straight up high end devil wears Prada type of chic. With my need for big time cash and with the people I was going to work with I knew they’d think I was crazy to walk into a meeting with bamboo earrings, a mini skirt and platformed sneakers.
#BOSSBABE is a brand that says fuck that. Fuck all of that. If you want to dress all cute, show some skin, you know, dress like a twenty-something then fucking do it. I won’t judge you. What matters to me is that you do business professionally. Also #BOSSBABE is inclusive. You don’t have to dress like me to be considered a #BOSSBABE, you can be more of a Hilary Clinton type of #BOSSBABE and you will still be loved and considered a part of the team because I’m not seeing you for your clothes, I’m seeing you for your work ethic.
The other aspect of #BOSSBABE is that we love money. We love money and we are not going to feel bad about loving it. Yes, we want the cars, clothes, house… You name it. #BOSSBABE is the place where you can scream that and you will be cheered on. I have some pretty sophisticated views on what money is and I won’t get into all of it now but I believe that if you #werk you should get paid, very well. End of story.
What defines being a twenty-something?
This is different for everyone. It can be when you have a whole bunch of one night stands and hangovers or it can be when you focus on your future the most and settle down/get married. I participated in the latter. I am early bloomer/doer so I got my party animal out by sixteen or so.
What is your favorite lipstick?
Cherish by MAC
What does a #BOSSBABE never leave the house without?
Her business cards.
What was the most important lesson you learned when launching your business?
It’s the same thing everyone else tells you but it just took a while for it to sink in for me. Be yourself and love what you do.
What does your go-to outfit consist of?
Right now? I usually wear my black tight nike spandex pants, my favorite nike dunks, a smart-ass tee shirt and then I deck out in thick, ghetto ass jewelry. Bamboo earrings, two big link chains and midi rings for days.
What is your social media policy?
Social media only works if you love doing it. Find your voice then find your medium and then go to town.
What have you found to be the biggest challenge being a twenty-something business woman?
Learning how to stop caring what other people think of me.
If you could let other twenty-somethings in on a secret what would it be?
The world is moving faster than you realize.