Sometimes you meet someone and the obsession is instant – this is Ashley. This creative, passionate, whirlwind of a woman captured my attention immediately when I first came across her “The Imperfect Boss” campaign. Ashley is a maker of movements, a uniter of women, and a force to be reckoned with in the creative inspiration world. She has endless experience championing causes and brings communities together effortlessly. Obsessed yet? Check out our conversation.
You create movements out of messages – this is incredibly powerful. Tell us about how it all started!
Creating movements out of messages is something I’ve been doing a long time before even realizing it. In fact, it probably hasn’t been until the last few months that I realized the gift it was and how often I’ve been doing it. I’ve done everything from rallied people to help a bill pass into a law, get involved in social activism, social media campaigns, spearheading online communities and crowdfunding for important causes! I love what happens when especially women can come together.
Talk to us about your The Imperfect Boss campaign. How did it start?
The Imperfect Boss started because I was wanting to run another social media campaign and one day I was laying on my bed scrolling through Instagram. I follow all these female bosses and leaders, and I thought to myself, “my life running a business and chasing my dreams doesn’t look anything like these perfect snaps I am seeing.” And I thought, what would happen if we could pull back the curtain on what it really looks like? It might just set some people free. And I think it did. 🙂
What tips can you share with us about growing a community?
Ah growing communities is it’s very own art! I feel sometimes like in the online world, true community building has gotten a little lost. Because community building at the core is walking with people; seeing something great in them and leading them to places they could never get to on their own and doing it together. So, I would say my top tips are get a vision for where you’re taking people, create a culture of community and get up close with people.
We have been talking a lot about self-care lately. How do you think about self-care and make sure you have the time. What are some things that you practice for yourself?
Self care is so important. It is something I didn’t grow up learning to do and it has definitely been a journey cultivating that practice. I try to do my self-care routine every night and replace coping mechanisms to ones that care for me instead of ones that empty me out. Some of my go-to ones in my night routine are baths, massage, journalling, prayer, and diffusing lavender.
What advice do you have for women who are trying to hone in on their message and eventual movement?
Ah, first off, you are my people!! My biggest advice would be to sit with your imperfections and the imperfect parts of your story. And ask yourself, what is the truth I needed to hear the most in this journey? I bet your message is in there somewhere.
What do you do to keep your creative batteries charged? Any tricks that you can share?
Probably for me, it is to stay moving. If I get stuck or get unmotivated, it is so hard to break out of. Whereas, if I can stay in a rhythm of taking action and being creative, it is easier for me to be recharged. Also, being around inspiring people.
What are four things that we couldn’t find out about you on the internet?
Everything about me is already on the Internet!! Hahaha! Hmm, let’s see. I can move my ears without touching them. I once danced in the middle of the jungle in rural Malaysia. I broke an entire pile of my sister’s CDs once by sitting on them. I hate olives.
Do you have role models or mentors? Tell us about them!
I definitely have people I have looked up to. Some of my greatest mentors have not been on the Internet, but probably serving in the areas they’re called to that just happen to be offline. I’ve been so inspired by kids I’ve met overseas too. But I definitely look up to anyone who uses social media to lead a movement.
It’s Saturday morning. What can we find you doing?
What word encompasses your twenty-something decade?
The journey from a girl in a lot of heart-pain to a liberated woman using her story and passion to heal others.